Internet Customer Segmentation Using Web Log Data

Obelix Searches Internet Using Customer Data

O ne major problem with purchasing through the Web is locating reliable suppliers that offer the exact product or service you need. In the usual approach, you access an indexing-based search engine, specify keywords for the purchase, and initiate the search. The outcome is typically a list ranked according to keyword matches—useful, but not always helpful. Keyword matches provide only one ingre...

Using Data Mining Techniques in Customer Segmentation

Data mining plays important role in marketing and is quite new. Although this field expands rapidly, data mining is still foreign issue for many marketers who trust only their experiences. Data mining techniques cannot substitute the significant role of domain experts and their business knowledge. In the other words, data mining algorithms are powerful but cannot effectively work without the ac...

Customer Visit Segmentation Using Market Basket Data

mining customer dynamics in designing customer segmentation using data mining techniques

one of the main problems in dynamic customer segmentation is finding the dominant patterns of customer movements between different segments via time. accordingly, we concentrate on the customer dynamics in this paper and try to find different groups of customers in transmissions between segments via time. the dominant characteristics of these groups are also investigated. to obtain this objecti...

Data Quality for Web Log Data Using a Hadoop Environment

Solving data quality problems is important for data warehouse construction and operation. This paper is based on developing a web log warehouse. It proposes a data quality problem methodology for data preprocessing within the log warehouse. It provides a hierarchical data warehouse architecture that is suitable for resource saving and ad hoc requirements. The data preprocessing is completed usi...